Over 30 years of graphic design expertise in diverse professional environments.
Established studio in 1993, to collaborate with clients to craft customized solutions that capture the distinctive essence of their culture, products, and messages.
Over 16 years of teaching experience in Graphic Design at Arizona State University’s Herberger Institute for Design and the Arts.
Studio
My portfolio spans a spectrum of projects, from conceptualizing and creating collateral materials to designing websites and building exhibits. While at the Heard Museum for 7 years I built the museum’s first website and created numerous exhibits and catalogues. During the museum expansion, I rebranded the institution and designed new collateral. In 2010, I played a pivotal role as the Creative Manager in launching the Musical Instrument Museum in Phoenix. I shaped the galleries’ visual identity and spearheaded the design and execution of exhibitions, websites, ads, and collateral materials.
With a robust background in both small studios and larger institutions, as well as significant involvement in the non-profit sector, I bring a wealth of experience to the table. As an instructor at ASU, I’ve contributed to molding several generations of design professionals, ensuring that my skills remain at the forefront of technology, art, and culture through ongoing independent practice.
Teaching
I love to teach design. Through the design process, I help students understand design systems, conceptual applications, and the means for critical and applied thinking.
As a design professional, I bring to the classroom thirty years of experience working in the real world with different types of clients and within serious business deadlines. I am able to guide students through the complexity of working in both for-profit and non-profit environments. This includes exposing them to the need to communicate in different ways and to different levels of industry. Through this, they understand the need to vary and tailor their vocabulary, design and interests to suit different environments and client situations.
Having graduated from the ASU design department in 1987 as a student of founder Rob Roy Kelly, I have a long history with the department. I have seen it grow and expand and I am passionate about assuring the continued success and quality of the departments program and its legacy.
I take the future development of my students very seriously and for this reason, I mentor them and help them to secure internships and jobs within the field both locally and nationally.
Undergaduate
Freshman
Principles Graphic Design I
Principles Graphic Design II
Sophomore
Letterform Design
Design Literacy & Communication
Junior
Technology for Design II
Visual Communication III
Visual Communication IV
Spring Junior Cluster Project
Senior
Exhibit Design
Advanced Media
Visual Communication V
Visual Communication VI
Web Design
Augmented Reality
Graduate classes
Visiting Designers
Advanced Exhibit Design